I love sport and always have. Having been a teacher for 25 years, I decided it was time for something new. I retrained as a Sport Psychologist in my early 40s, took the plunge and left teaching and set up my own company thinkbelieveperform. Ltd. It’s been a fantastic journey and I feel very fortunate to work in such an exciting and growing area of sport. Having applied Sport Psychology principles to my own swimming performances, it transformed my mindset. I was suddenly enjoying racing more and swimming faster. I love supporting athletes to achieve sporting goals, discovering what works for each person or team and collaborating to achieve the best possible mindset, which is so powerful, and can make such a difference to performance.

Helen holds the following qualifications:

BA (Hons) Psychology, Cardiff University

PGCE, University of Cambridge

MSc in Sport & Exercise Psychology with distinction, Staffordshire University

Chartered Sport Psychologist, British Psychological Society

HCPC registered (Health and Care Professionals Council)

Primary Practicum in Rational-Emotive Behaviour therapy, Albert Ellis Institute Centre of REBT, University of Birmingham

Mental Health First Aider

Helen has extensive experience working across a broad range of sports, collaborating with accomplished athletes at various levels. Helen has worked with new exercisers, fitness enthusiasts, club members, performance pathways athletes, GB and international squad members, full time professionals, National, European and Commonwealth medalists and Paralympic Champions.

She has worked with teams and individuals travelling across the world to tournaments such as the US Open, French Open and Wimbledon tennis tournaments, across Europe for Six Nations Rugby tournaments, the Rugby World Cup in New Zealand and the Paralympics in Paris.

A British Psychological Society Supervisor, Helen also supervises trainee sport psychologists on the British Psychological Society practitioner pathway. You can find out more about this here:

Helen has over 25 years experience in the classroom as a primary school teacher.

A regular performer herself, Helen is an active Masters swimmer, open water swimmer and Swimrunner competing in National and International competitions.

Archery, athletics (track and field events), boccia, boxing, Channel swimming, chess, cricket, cycling (road racing, time trialling, track), dance, diving, equestrian, E-Sports, gliding, goal ball, golf, fencing, football, futsal, hockey, Hyrox, ice-skating, Ironman, judo, kickboxing, korfball, lacrosse, marathon running, modern pentathlon, motocross, pickleball, rally car, rowing, rugby union, running, pistol shooting, snooker, squash, swimming (pool & open water), table tennis, tennis, triathlon, Olympic weightlifting

Helen has advised coaches, schools and clubs on their athletic programs and also works in business and with entrepreneurs.

A member of the British Psychological Society (BPS), Helen works within the society’s professional code of conduct. She aims to provide an open, honest and empathic environment where all discussions remain confidential. Helen has professional indemnity insurance and has an enhanced DBS check.